About Us

StorReduce Leadership

Co-Founder and CEO

Vanessa Wilson

Vanessa has 15 years experience in successfully entering markets with new products and creating strategic partnerships, including for her own startups.

Vanessa helped US company ESI International grow its Australian and New Zealand operations to a multimillion dollar business, established the sales team and acquired many of ANZ's largest enterprises as clients, including: Telecom NZ, Westpac, CommBank and Qantas.

Vanessa holds an LLB and BJuris and originally practiced as a corporate lawyer.

Co-Founder and CTO

Hugh Emberson

Hugh is an expert at creating leading-edge, scalable IT solutions to solve interesting problems. He has 20 years experience in software development with 6 in cloud storage.

Over 2% of global equity trades occur on software that Hugh developed at his previous startup Cameron Systems, which exited for $32M. Hugh was Global Head of Architecture leading the WW development team. Clients included Bank of America, NYSE and Citigroup.

Hugh is a deduplication and compression expert published by the IEEE. He holds a patent, a BSc in Computer Science, Hons. (1st) and MSc.

Co-Founder and CPO

Mark Cox

Mark is a serial entrepreneur with a successful exit and over 20 years of deep expertise in IT.

Mark's most recent startup, Appsecute, was acquired by ActiveState in 2013 and Mark became the WW Technical Lead and Development Manager for Stackato, their flagship Platform-as-a-Service product (recently acquired by HP).

Mark also has a strong business and enterprise focus, having worked with Lehman Brothers, SBC Warburg and Telecom New Zealand. Mark holds a BSc in Computer Science, Hons. (1st).

VP of Engineering

Tyler Power

Tyler is an entrepreneur and software engineer with a deep focus on building cloud technologies.

Tyler co-founded Appsecute with Mark Cox and after its acquisition by ActiveState worked as principal engineer on Stackato, seeing it through to its recent acquisition by Hewlett Packard.

Prior to founding Appsecute Tyler worked at Jade Software Corporation where he managed mission-critical systems for major hospitals, logistics and financial organizations around the world.

Our Advisors

Ben Kepes

Ben is a contributor to Forbes and GigaOm on cloud and enterprise IT. He is an active member of the Clouderati.

Ben is a global cloud thought leader often included on lists of the most influential technology thinkers globally.

John Downey

As Amazon Web Services' (AWS) recent lead for Global Enterprise Storage Strategy, John discovered, analyzed and implemented the world-wide go to market of next generation storage solutions, spearheading their sales to enterprises through the global AWS sales team and to key partners worldwide.

As an 11 year storage veteran, John has a phenomenal understanding of enterprises' cloud storage technical and business needs, having also been EMC's sales and strategy lead for their ATMOS cloud storage product and VP of Business Development at Maginatics (acquired by EMC).

Jeff Yoshimura

Winner of the Wall Street Journal Big Data Marketer of the year (2013), Jeff is a pioneer in cloud and big data marketing.

Jeff currently leads global marketing at Elastic, the leading platform for enterprises to search, analyze, and visualize their data, allowing them to get actionable insight in real time.

With 20 years of B2B technology and consulting experience, Jeff was one of the first few hundred pre-IPO employees at Salesforce, and in 5 years, Jeff led the company's first 10K seat deployment, launched the AppExchange, and helped the company get to its first $1B in revenues.

Andrey Shirben

Andrey has extensive expertise in enterprise storage and in successfully growing startups. He was an angel investor and VP Marketing for StorWize, an on premise compression offering that exited to IBM for $140M.

Andrey was also a founding investor and helped build Kenshoo the global leader in predictive marketing software, and face.com which exited to Facebook.

Bill Trestrail

Bill has extensive experience in storage technology and commercialization as the former VP of Asia Pacific for Silicon Graphics Inc and as Founder and Advisor to leading-edge cloud and storage startups.