About Us

StorReduce Leadership

Title Board Member

Michael Wall

Mike Wall has been retained as a Senior Advisor to the Leadership Team.

Mike was executive chairman of Amplidata before becoming its CEO in September 2012. Amplidata developed the world’s leading object storage software for large scale cloud deployments. Mike sold Amplidata to Western Digital in March 2015.

Prior to Amplidata, Mike was CEO of storage innovator Atempo, which was sold to the Allen Systems Group in December 2011.

Mike was the founding member of the management team that launched Intel’s storage business and, as general manager of their Storage Group; led the industry’s transition to systems designed with commodity microprocessors and chipsets, growing Intel’s storage business to over $500M annually. Prior to the storage business, Mike was General Manager of Intel’s Supercomputer Systems Division, where he led the introduction of Intel’s X86 architecture into the high performance computing market. These systems were the predecessors of enterprise servers and workstations deployed throughout the world today.


Vanessa Wilson

Vanessa has 15 years experience in successfully entering markets with new products and creating strategic partnerships, including for her own startups.

Vanessa helped US company ESI International grow its Australian and New Zealand operations to a multimillion dollar business, established the sales team and acquired many of ANZ's largest enterprises as clients, including: Telecom NZ, Westpac, CommBank and Qantas.

Vanessa holds an LLB and BJuris and originally practiced as a corporate lawyer.


Hugh Emberson

Hugh is an expert at creating leading-edge, scalable IT solutions to solve interesting problems. He has 20 years experience in software development with 6 in cloud storage.

Over 2% of global equity trades occur on software that Hugh developed at his previous startup Cameron Systems, which exited for $32M. Hugh was Global Head of Architecture leading the WW development team. Clients included Bank of America, NYSE and Citigroup.

Hugh is a deduplication and compression expert published by the IEEE. He holds a patent, a BSc in Computer Science, Hons. (1st) and MSc.

Chief Product Officer

Mark Cox

Mark is a serial entrepreneur with a successful exit and over 20 years of deep expertise in IT.

Mark's most recent startup, Appsecute, was acquired by ActiveState in 2013 and Mark became the WW Technical Lead and Development Manager for Stackato, their flagship Platform-as-a-Service product (recently acquired by HP).

Mark also has a strong business and enterprise focus, having worked with Lehman Brothers, SBC Warburg and Telecom New Zealand. Mark holds a BSc in Computer Science, Hons. (1st).

VP of Engineering

Tyler Power

Tyler is an entrepreneur and software engineer with a deep focus on building cloud technologies.

Tyler co-founded Appsecute with Mark Cox and after its acquisition by ActiveState worked as principal engineer on Stackato, seeing it through to its recent acquisition by Hewlett Packard.

Prior to founding Appsecute Tyler worked at Jade Software Corporation where he managed mission-critical systems for major hospitals, logistics and financial organizations around the world.

Our Advisors

Ben Kepes

Ben is a contributor to Forbes and GigaOm on cloud and enterprise IT. He is an active member of the Clouderati.

Ben is a global cloud thought leader often included on lists of the most influential technology thinkers globally.

John Downey

As Amazon Web Services' (AWS) recent lead for Global Enterprise Storage Strategy, John discovered, analyzed and implemented the world-wide go to market of next generation storage solutions, spearheading their sales to enterprises through the global AWS sales team and to key partners worldwide.

As an 11 year storage veteran, John has a phenomenal understanding of enterprises' cloud storage technical and business needs, having also been EMC's sales and strategy lead for their ATMOS cloud storage product and VP of Business Development at Maginatics (acquired by EMC).

Jeff Yoshimura

Winner of the Wall Street Journal Big Data Marketer of the year (2013), Jeff is a pioneer in cloud and big data marketing.

Jeff currently leads global marketing at Elastic, the leading platform for enterprises to search, analyze, and visualize their data, allowing them to get actionable insight in real time.

With 20 years of B2B technology and consulting experience, Jeff was one of the first few hundred pre-IPO employees at Salesforce, and in 5 years, Jeff led the company's first 10K seat deployment, launched the AppExchange, and helped the company get to its first $1B in revenues.